Community Service of Competitiveness Improvement of Elo River Rafting Tourism Magelang Regency

Abstract

Local and foreign tourists visit potential in Elo River rafting tourism evinces an
increase every year. Therefore, it is important to improve management and
human resource skills. This community service (Pengabdian Kepada
Masyarakat/PKM) aims to improve Elo River rafting tourism competitiveness
through the development of integrated website, Statutes and Bylaws (AD/ART),
Standard Operating Procedures (SOP), and enhancement of English
communication skill. The service methods are applied using direct methods from
preparation, implementation, and evaluation. The results of activities
implementation indicate that the activities are well implemented in accordance
with the pre-determined targets and outcomes. The activities executed provide an
illustration that it produces added values; thus it improves the competitiveness of
Elo River operator association. Follow-up efforts of the implemented programs
include cooperation between Universitas Tidar and the Elo River rafting
association in the efforts of competitiveness improvement in terms of English
Skills and the administration of competence test for tour guides.